2012: A Year in Review

by knudt February 4 2013 20:29
I'm not normally one to do New Year's resolutions or "the year in review" type posts, but I felt my silence out here deserved some level of recognition...or explanation...or excuse...call it what you like.  So, if anyone is still listening here on my little lily pad in the great big Internet, here it is, my year in review.

After 3.5 years providing post-sales implementation services as a Systems Engineer, I was given the opportunity to move into a dedicated pre-sales role within my company as a Solutions Architect.  When I first started, I was lucky enough to participate fairly equally in both pre- and post-sales, often time seeing a project through from the very first meeting to the final roll-out.  I love this approach.  Unfortunately, as the years rolled on, there was more and more post-sales time and less and less pre-sales time.  When the company decided to form dedicated pre- and post-sales engineering positions, I was faced with the choice between the two, and I decided to go pre-sales.  I had no idea how much different it was to be dedicated to the role, rather than something I did between projects.

I spent a lot of 2012 trying to truly embrace this new role and wrap my brain around how sales really works.  The process took awhile due to a lot of distractions, however.  There were still projects I had to finish up that were already on my schedule and products that I had to cross train others how to do.

Just when I thought I had cleared up all the project work, we inked a deal with a new customer to provide and implement the infrastructure underlying a vCloud Director based public cloud.  I ended up being the primary systems/storage resource acting as both architect and a coordination point for the actual implementation (along with a lot of hands on and cross training).  An interesting twist happened half way through the project when this new customer of ours ended up purchasing my company, turning us into a wholly-owned subsidiary and making the public cloud we were building something we would have to sell.  It was an awesome project to be involved on and provided me a lot of insight and visibility within our new larger family.  I wouldn't have traded the experience for anything, but it did affect my ability to concentrate on learning to be a Solutions Architect.

In addition to all that, I was lucky enough to be able to attend four different conferences in 2012 (VMware Partner Exchange, HP Discover, VMworld US and VMworld Europe), participated in two in-person meetings of the VMware Partner Technical Advisory Board (PTAB), and attended two HP Tech Days (storage and Gen 8).  Being able to attend so many conferences was an awesome experience, but all these events meant additional weeks out of the office.  Many of these events were not sponsored or directly related to my job, so I am truly blessed to have an employer so willing to allow me to attend such events.  Some have questioned why I stick with a small VAR in the middle of the country when I could be working at EMC or VMware.  This is one of the reasons.

Of course, VMworld US included a little side event we like to call VMunderground.  In previous years, I've tended to hang out in the background and let my co-conspirators (and very good friends) Theron Conrey and Sean Clark lead the charge while I help out when and where they needed me.  This year, I took a more active role.  While it didn't affect my day job, it did distract me from extra curricular activities, such as this blog.

There were also many other smaller items I accomplished during the year:
- Supported several user group activities, including a big VMUG event in Omaha, the Midwest Regional VMUG in KC and the Omaha UCS user group
- Racked up 14 articles on SearchVMware.com
- Participated or presented at many company sponsored customer marketing events (e.g. lunch & learns)

Towards the end of this year, I picked up coaching duties for my daughter's Destination Imagination team.  It's an awesome program, and if you're not familiar with it, I'd encourage you to check it out here.  It's a huge time commitment, and has and will keep me distracted during the off hours as well.

Overall, a very busy year.  Hopefully that helps you understand why I've been so quiet this year on my blog (and to some extent on Twitter).

As awesome (and busy) as 2012 was, I'm definitely looking forward to 2013.  Working for a company that can deliver both on-premise product and services, as well as traditional managed services and cloud-based services opens a ton of doors and a solution set that will be hard to beat.  We're already running towards new product offerings that customers are asking for.

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VMunderground Ticket Release

by knudt July 27 2011 05:37

Today is the day folks!  At 6pm CDT (that's covers Chicago, Dallas & Kansas City, as well as Omaha, Des Moines and Bloomington, IL) the VMunderground crew will release 225 tickets for our Mother of All vBeers event at VMWorld 2011 in Las Vegas.  Those of you who have been to one of the previous five editions of this party know how much fun it's been in the past, but this year will be an epic party.  If you'll be at VMWorld this year in Vegas, you owe it to yourself to set the alarm on your phone for 5:55pm CDT and run to a computer.

Ticket will be made available here: wupaas2011.eventbrite.com

More detail about VMunderground and the party itself is here: www.vmunderground.com

But most importantly (because we couldn't do it without them), check out the companies willing to pay for all this awesomeness:

  • Veeam
  • HyperIP
  • TrainSignal
  • Nexenta
  • BlueLock
  • Panologic
  • Xangati
I hope to see as many of you there as possible!

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VMWorld - Day 4: Something Amazing Just Happened

by knudt September 5 2010 22:13
The last day of VMWorld 2010 started with a new kind of keynote.  Instead of hearing from VMware’s senior management, we got to hear from three AMAZING innovation leaders in the user interface space.
 
First to speak was Pranav Mistry, a Research Assistant and PhD candidate at the MIT Media Lab. He gave one of the best presentations I’ve seen in a long time about his project, dubbed “Sixth Sense”.  You can see more on his site here: http://www.pranavmistry.com/projects/sixthsense/.  You have to see it to believe it.  This guy will go far with a perfect blend of intelligence and presentation skills, and I recommend watching what else he comes up with.  Even watching the keynote video and reading his site won’t give you the proper awe that the audience felt during his speech, which is one of the true values of attending VMWorld in person.

Next up was Natan Linder, a Masters student at the MIT Media Lab.  He spoke about his project, LuminAR, which is a combination of a reading lamp, a projector and a camera.  This allows for the elimination of the screen, keyboard and mouse, and allows for more direct interaction with the user interface.  The best use case he mentioned is checking an urgent email with dirty hands while cooking.  Another interesting use case is for use in retail stores where it can be used to identify an object and provide information about that object, simply by placing the item on a table.

The final presenter was Tan Le, the Co-founder and President of Emotiv Systems.  Her company has invented and is currently selling a device that can read your brain waves and translate them into actions on or off the screen.  She was also a great presenter using video clips from both Tron and Star Wars (speaking to the geekiness of her audience).  The device does require training of the software due to the unique folding of the user’s brain cortex, similar to fingerprints.  Steve Herrod joined her on stage to demonstrate the system.  She stepped him through the training of the system and he was able to lift and cause a disappearance of a box on the computer screen.

At the end of the keynote, they announced that those of us who received one of the Golden vTickets were going to receive their very own Emotiv headsets.  A very unique and much appreciated gift.  I suspect this community will develop some pretty interesting uses (vMotion with your mind?).

I finished the conference with one session and some time in the Solutions Exchange.

To summarize this year’s conference is easy: AWESOME.  I can’t remember VMWorld having so much palpable excitement, except maybe the first one in 2004 when they were announcing all the features of VI3.  This year didn’t even include any information on the next major release of their flagship product (ESX/vCenter).  The labs were a resounding success.  There were over 150,000 VMs deployed for more than 13,000 labs.  The discussions I personally had were amazing and have never been so in-depth and consistent. 

I described to someone this year that VMWorld feels like a yearly family reunion.  This year was definitely no different.  It was great to see all my old friends again.  I also really enjoyed meeting so many new people that I don’t know how I’ll spend enough time with everyone next year.

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VMWorld - Day 3: Sticking My Head in to the Clouds

by knudt September 3 2010 22:41
Wednesday was still a day of recovery, but I did manage to do some deep diving into VMware’s vCloud Director through a couple of meeting with VMware folks.  Much of the conversations were NDA, so I’m not going to cover them extensively.  One item we did discuss was that the product is not necessarily aimed at the traditional end users.  The product’s end user interface is primarily designed for technically-savvy people, people who understand servers already.  This seems to be a common misperception as people consider its use cases.   There is still much work to be accomplished before it can be completely self-service to the traditional end users.
 
I also had a short conversation and demo covering HP’s Insight Orchestration product.  This tool is a process flow orchestration engine that includes a drag and drop interface and many preprogrammed workflows.  It was a very impressive application, one that can interface into many different physical and virtual systems.
 
I then jumped into the Labs again to complete a lab on vCloud Orchestrator.  It was my first hands-on time with the product and I was quite impressed.  For a 1.0 release, it was very polished and seemed to be very well laid out.  This is most likely due to the extensive and long-term beta period the product experienced.  It’s not perfect by any means, but it is a MASSIVE product so we can’t expect everything to be in 1.0.
 
Before hitting the VMWorld party, I joined the other approximately 150 vExperts attending VMWorld at a reception put on by VMware’s Office of the CTO.  The party was simply awesome and included many of VMware’s Product Engineers.  It was a perfect opportunity to rub elbows (and share drinks) with the other vExperts and VMware employees who actually affect the products VMware provides.

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VMWorld – Day 2: The Best of Times and the Worst of Times

by knudt September 1 2010 23:16

Started Tuesday with the Maritz/Herrod keynote.  I have to say that this was probably the bestkeynote I’ve seen at any of the VMWorlds. The message was relatively clear, they transitioned well from one topicto another and stuck with a common theme through all three speakers.

It started with a short video “explaining” the concept ofthe cloud.  Extremely well done withreferences to Microsoft (“As we contemplate the azure skys”), pizza parloranalogies (order what you want from a list of options and someone delivers itcompleted to you) and many references to the Matrix (the cloud exists in ourcollective consciousness).

The statistics of VMWorld attendance were astounding.  VMWorld started in 2004 with 1400 attendees;2009 had 12,500, and this year they had over 17,000 attendees (their original goalwas for 14,000).  I have heard this ismakes VMWorld the second largest tech conference to Oracle.  Out of these 17,000 people, only 55 have beento all seven VMWorld conferences (I am lucky to be one of them).

There was a great call out to the VMUG organization and thenew board of directors.  I know many ofthe folks on the board of directors, and I think they’ll do a great job withthe new structure for the VMUGs.

The journey to the cloud message then began.  The following were a few of the interestingstatistics they used:

 

  • 2009 VM Cross over: more VMs than physical machines
  • 10 million VMs will be deployed in 2010
  • 190,000 VMware customers
  •  50,000 VCPs
  • 25,000 partners
  • There are now more copies of Operating systems that no longer see the hardware than ever before.

 

One of the interesting things I noticed was that in oneslide, security was added to the core resources, sitting equal to CPU, Memoryand Storage.

The three layers VMware is focusing are:

 

  • Decrease OpEx, focus on innovation in the compute layer (layer 1)
  • “Are old apps on new infrastructure enough?” which indicates that new application platforms are needed, resulting in a reduction of the current operating systems to just app platforms on the hypervisor, which runs the hardware. (layer 2)
  • End user computing will include multiple devices that all need access and management and a consistent user experience (layer 3)

 

Steve Herrod, VMware’s CTO, then took over the stage anddiscussed several aspects of the cloud and how VMware is enabling it.  He pointed out that small customers can pushthe cost of virtual machines to just $18 using average consolidation on 6 coresusing the vSphere Essentials bundle.

There were also the following announcements:

 

 

Demos were performed of vCloud Director and Horizon(complete with scooters!).

View 4.5 was officially announced, with full Windows 7support, offline mode support, a native Mac client, and support for vSphere 4.1.  View 4.5 will also work with vShield Endpointfor offloading AV processing.  They arealso publishing a reference architecture to push down the acquisition costs below$500.

After the keynote, I wasn’t feeling too well (cold, notalcohol related), so I returned to the hotel to try and get some rest.  After resting I headed to the VMWorldLabs.  The setup this year for the labswas absolutely amazing!  I completed twolabs and was thoroughly impressed by the performance and the ease of use.  Kudos to everyone who put these labstogether.

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VMWorld 2010 – Days 1 + 1: PTAB

by knudt September 1 2010 15:42

As has been the case for the last two years, my first twodays of this VMWorld were spent in the Partner Technical Advisory Board.  This board is made up of the top engineersand architects of the top 1% of all VMware North America partners, butrepresent almost 50% of all the revenue brought to VMware from its NorthAmerican partners.  Needless to say, it’sa great group to be a part of, and it has been my honor to sit on this board forthe fourth time.

The first day (Sunday) was desktop based.  Unfortunately, pretty much all of theinformation presented was repeat from back in February when PTAB last met atPartner Exchange.  It was kicked off byVittorio Viarengo, VMware VP of Desktop Product Management.  He explained that the delay in deliveringView 4.5 was purely about the quality of the product, as well as covering someof the new features.  He also stated thatthere will be a stronger emphasis on assessments prior to the proof of conceptfor VDI deployments.  The rest of thespeakers proceeded to dig deeper into the View 4.5 features and a fewconversations about features in future releases, including a look into the EndUser Computing and Project Horizon concepts that are being introduced this yearat VMWorld.

Carl Eschenbach, VMware’s EVP of Worldwide Sales, stopped byto greet us, and ended up staying for nearly 45 minutes.  It was a great discussion that helped todefine how VMware’s partners need to adjust our business models to incorporatethe introduction of the cloud.

The second day (Monday) was cloud based.  The discussions on this day were farbetter.  We received a lot of futures,and it seemed that the product managers were definitely listening to ourinput.  The highlight was an “imagine yourselftwo years in the future” discussion of SRM features that really showed thevalue of PTAB for both the members and VMware. There was also a live demonstration of vCloud Director by Eddie Dinel(who also did the keynote demonstration).

Definitely a great start to VMWorld.  The only major issue was the fact thatVMWorld included sessions and labs on Monday, which resulted in the PTABmembers missing an entire day of conference goodness.

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VMWorld 2009: Final Thoughts

by knudt September 8 2009 14:25

VMWorld 2009 has lived up to it’s predecessors. 

The food was seriously lacking at meals and at the party.  The logistics in the hallways, however, were far better than they were two years ago at Moscone. 

The Partner Technical Advisory Board (PTAB) was definitely one of the highlights of the conference for me.  The PTAB is made up of 20-25 individuals that represent companies that push about 40% of VMware’s revenue.  Needless to say, it’s an elite group of technical folks.  We spent one and a half days in a room with many different people from VMware, including Engineers, Product Managers, Partner Support Managers and R&D Managers, who conducted very interactive (sometimes heated) sessions with us to discuss current and future VMware features and policies.  Always an interesting time that makes me think hard and push everyone’s creativity.  More can be found on my Day 1 and Day 2 coverage posts.

The Paul Maritz keynote was luke warm and didn’t introduce anything major.  More info on my Day 3 coverage post.  Steve Herrod’s keynote was much better.  Though he didn’t make many announcements, there were just enough live demos to keep this geek interested.  More info on my Day 4 coverage post.

Sessions for me, as always, were hit and miss.  Some sessions I gain a lot from (LAB12, LAB07-even though it was too slow to enjoy, DV2181) and some simply don’t realize their promise (DV2672, DV3266, TA3576).  Note to presenters for next year: Describe your sessions very well in the abstract and make sure to note if your session will be technical, or just business/conceptual.  There’s nothing wrong with it being business or conceptual, I just want to know ahead of time.  Also make sure to show the product as much as possible, not just why or how you would use it.

The Solutions Expo didn’t seem as large and boisterous as previous years, but that wasn’t a surprise given the economic climate.  There seemed to be a big Twitter-based backlash against the “booth babe” (or “boob babe” as some Freudian slips put it) phenomenon.  I have to concur with this sentiment.  The conference is mostly men, but there are definitely women there, and most guys aren’t necessarily interested in women in skintight cat suits.  Maybe it’s just me, but I avoided certain booths (and aisles) because of such stunts.

I think the vExpert program, Twitter and the blogosphere did a lot to bring together the top community members.  It definitely helped me to meet a lot of new people.

All in all, a great conference.  Learned a lot, made a lot of great connections and met some great new (to me) companies.  I’m hoping to do it all again next year!

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VMWorld 2009 Day 5: Thursday

by knudt September 3 2009 21:16

The last day of VMWorld started out a bit later due to a lack of a general session keynote.  This was a nice break after the VMWorld Party.  I started off with a quick bite to eat and then sat down to study for my VCP test until my vExpert booth duty.  After booth duty, I cruised the Solutions Expo some more having notable conversations with PanoLogic, Vizioncore, Transxition and Lakeside.  Then came lunch and my last session for the year (vCenter ConfigControl), which was informative, but didn’t show much of the product itself.  Finally, I headed over to take my VCP4 test (I passed!).  The test was challenging, but covered a good amount of the basics that haven’t changed dramatically since VI3, so some of the questions took no effort at all.

Watch for one more post where I’ll wrap up my final thoughts on the conference.

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VMWorld 2009 Day 4: Wednesday

by knudt September 2 2009 23:58

Steve Herrod started off the keynote today discussing VDI, including the announcement of an agreement to embed RTO Software’s Virtual Profiles into View.  Their goal is to provide end users the same rich experience no matter the situation (WAN, LAN or offline mobile).  Like any good Herrod keynote, live demos ensued, including PCOIP and the Wyse iPhone View Client.  The demo of the Mobile Virtualization Phone was pretty interesting, especially when he showed that the demo app was running in an android VM, completely seamless within the Windows CE environment.  The keynote then switched over to the datacenter, where he came out swinging by describing why VMotion is more mature and proven (and a time-tested marriage saver) compared to other “live migration” offerings.  Next, he discussed the fact that VMware is currently working towards I/O based DRS, which will include setting shares and IOPs limits per hard disk.  He then covered the big features of vSphere, but didn’t cover anything new until the end when he introduced and gave a quick demo of vCenter ConfigControl.  Next up was the cloud discussion, but nothing terribly groundbreaking, though he did mention long-distance VMotion as an upcoming feature.   Following up on the cloud discussion, Mr. Herrod described IaaS, PaaS and Saas (Infrastructure, Platform and Software as a Service, respectively), and why SpringSource is so key to the cloud strategy.  In essence, it helps to continue to break apart the different layers of the datacenter into individual pieces that can be manipulated independently from one another.  The CEO of SpringSource then came out to demo their technology.  All in all, another great keynote.  Steve Herrod is not to be missed!

After the keynote I attended a session on vSphere deployments in the morning and an AppSpeed presentation in the afternoon.  Both were okay, but informational.  AppSpeed is definitely worth considering, but still has a lot of maturing to do.

Most of my day was spent in the Solutions Expo chatting with many different vendors.  The most impressive product I saw was the new HP MDS600, which is a SAS direct storage solution.  It holds 70 SAS drives in 5U.  Very impressive when you consider some of the futures of the SAS switches in the c-class blade system.  Go check it out; I believe they have one set up in the Melanox booth.  I also spent some time with VDI related vendors, including the aforementioned RTO Software, AppSense and LiquidWare Labs.  All have very interesting products that will need some lab time.

The highlight of the day was the vExpert lunch and meeting.  It was a great opportunity to meet and chat with many familiar names.  I can’t possibly list them here, but it was great meeting every one of you.  We even got to hear from Steve Herrod who told us he was going to be the executive sponsor of the program going forward.

And then the party…

As always, the party was a great time.  The food wasn’t great, but the drinks were free and the band was great, as was the company.  Unfortunately, by the time the concert was done, we emerged to find that the entire party was shut down, which was very disappointing!  We didn’t have near enough time to enjoy anything else that VMware had arranged for us.

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VMWorld 2009 Day 3: Tuesday

by knudt September 1 2009 23:13

Tod Nielsen, COO spoke first at the keynote this morning.  He started off joking about the slowness of the Labs yesterday.  He blamed it on an unset blinking clock (anyone know how to program a VCR?).  Went over like a lead balloon.  He finished by introducing a typical customer testimonial video.  Paul Maritz, CEO, came up next on stage and stated that engineers at VMware designed vSphere to “Continually defrag the datacenter.”  He had an engineer from IBM on stage to show the reduction in power utilization their servers have achieved.  This was pretty neat, as they showed a new view of the vSphere client that showed the used watts for the server overhead, plus the watts consumed per VM.  Sounds like an important metric for vCenter Chargeback.  He then starts to dig into the vCenter suite of products, including a demo of Chargeback and Lab Manager.  Moving into the cloud, Mr. Maritz announced a new offering: vCloud Express, which is a fast and effective way to purchase and deploy resources in the cloud.  He also announced the vCloud API, but didn’t spend much time on it.  HP came on stage to discuss View and the products they have coming, including a storage array (LeftHand, I believe) that pulls out in order access disks, which results in a much denser disk array, and an HP plugin for the vSphere client that will integrate the vSphere client  directly with HP tools, including the Onboard Administrator.  Next a live demo of a Tech Preview version of PCOIP was given by TELUS, which was very impressive, but could have been more thorough.  He finished up with discussing the SpringSource acquisition, but again didn’t provide a lot of details or vision.

After the keynote I hit a mediocre session that isn’t really worth discussing, then headed into a press/bloggers briefing with Paul Maritz regarding VMware’s vCloud initiative (more on that here).  Ended up eating lunch at the VMUG tables with a bunch of Omaha-area folks for some great conversation (over some mediocre food…do I see a theme?).  After lunch I hit the Expo floor for about an hour before vExpert booth duty.  Didn’t have any questions during my booth time, but plenty of new and old faces came by to chat.  After the Expo, I went to a VDI design session, which was good, if you like convoluted, overly complicated mathematical calculations for determining VDI performance (though Sean Clark and I did have some fun on Twitter).  After the session Sean Clark, Theron Conrey and I had a good discussion regarding VMware gatherings (i.e. VMUG and Community Extravaganza).  Finished up the day’s sessions with a SRM and View integration session (DV2181), which explained some very interesting stuff VMware and EMC have worked out to fail over an entire View infrastructure, including the vDesktops, with SRM and a series of scripts to tweak the ADAM database, Composer database and vmx files.  Definitely worth looking into.

Night life for tonight was a lot of fun as well.  Sat down for a drink with Tripwire before heading to Anchor and Hope for a customer appreciation dinner with Vital’s customers.  Thank you all who attended, it is great having you all as customers!  Ended up heading back to our room early in order to rest up for another long VMWorld (Alcatraz for the wife) day and make sure we can survive The Party.

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About the author

Brian Knudtson is just a simple IT geek trying to make his way through this virtual world he's found himself in.

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