Daily Archives: 2010-06-07

F.U.D. – Fun, Underhanded and Dirty

Fear, Uncertainty and Doubt, or F.U.D., is a term I seem to have really come to use a lot lately.  It’s a marketing approach that seems to transcend industries. You see it in politics as one candidate tries to undermine his/her opponents (in politics it’s usually called mud-slinging), in the battles between the cable/Internet/phone providers (here in Omaha it’s between …

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